Maquillage will undergo a rebranding as "New Maquillage" starting with the launch of its new Dramatic Rouge lipstick line with 10 shades on 21 November in Japan. Formulated with a beauty oil, super hyaluronic acid, glycerin, water-soluble collagen, rose oil and a brightening 'mood up pearl', it is supposed to combine the qualities of being hydrating, longlasting and pigmented. This will be followed by cheek and face colors and a fragrance on 21 January, foundations on 21 February and more shades of Dramatic Rouge on 21 March. Mizuhara Kiko continues as the brand spokesmodel, together with the new addition of Hasegawa Jun.
The shade names are as follow:
OR221 Kira Kiss
BE322 Honey Beige
BE723 Bitter Caramel
RD324 Red Velvet
RD425 Innocent Glamour
RD526 Melty Red
PK227 Trap Pink
PK728 Pink Taboo
RD329 Rose Rendezvous
RS530 Rose Brilliant
The shade names are as follow:
OR221 Kira Kiss
BE322 Honey Beige
BE723 Bitter Caramel
RD324 Red Velvet
RD425 Innocent Glamour
RD526 Melty Red
PK227 Trap Pink
PK728 Pink Taboo
RD329 Rose Rendezvous
RS530 Rose Brilliant
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