Saturday, 7 February 2015

Maquillage Spring/Summer 2015

Maquillage will launch new shades for eyes and lips in its Spring/Summer 2015 collection on 21 March in Japan. It includes:

1. Dramatic Rouge: 5 new permanent shades and 2 limited edition shades. (3000yen)

2. Essence Glamorous Rouge NEO: 2 limited edition shades (2300yen)

3. True Eyeshadow BL250 (limited edition, 3.5g, 3500yen)

The brand renewal started in late 2014 appears to have paid off for Maquillage. Since introducing its new Dramatic Rouge, Maquillage's lipstick sales have increased by 2.6 times in Dec 2014, compared to the same period a year ago.

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