Kate Spring 2017

Kate is celebrating its 20th anniversary in 2017 with another renewal of its base and colour makeup lines. Kate has reigned as the number one brand in the self-help segment of Japanese drugstores for 14 years running. Kate also intends to strengthen its presence in overseas markets, namely the ASEAN countries, by developing products for these markets with the target of having overseas sales account for 40% of total revenue. The colour makeup line will be released on 1 February. It includes:

1. Metal Glamour Eyes: 6 variations

2. Super Sharp Liner EX

3. Glamorous Lash mascara

4. Colour Enamel Gloss


Launching on 1 April in Japan is the Base Zero collection which includes:

1. Secret Skin Maker Zero (Liquid) foundation SPF18 PA++ in 6 shades


2. Secret Skin Maker Zero (Pact) foundation SPF18 PA++ in 6 shades

3. Secret Skin Maker Zero (Pact) case

4. Secret Skin CC Baze Zero SPF30 PA++

5. Nail Enamel Colour: 16 shades

6. Top Coat: 3 shades

7. Base Coat

8. Nail Colour Remover N

See more pics and swatches on Livedoor and here.