Sadly, Inoui ID was discontinued in March 2007, to the great dismay of its many fans. I have no idea what the suits at Shiseido were thinking as Inoui ID was simply the best thing that Shiseido ever produced. Just compare the Inoui ID's eyeshadow quads to those by Shiseido The Makeup, Cle de Peau or Ipsa (all owned by Shiseido) and the difference in creative standards is instantly obvious.
Just one instance of how incredibly passionate people were about this brand: there's a detailed history of Inoui ID on the Japanese version of Wikipedia that lists down the date for every single product release, a complete product list and shop list. In the last few weeks of Inoui ID's operations, the counters were also swamped with customers patiently queueing up to stock up on their favourite products. By the last day of operations, most items were already out of stock. To this day, Inoui ID is still frequently discussed on 2Channel, a popular Japanese online chat forum.
Evidence of the excellent quality of Inoui ID products can be seen in the consistently excellent reviews on Cosme.net, which is the largest Japanese makeup product review website. Most Inoui ID products have a star rating of 4 and above (out of a maximum of 7). Their eyeshadow quads have an average rating of 5.5 stars and the Skin Tints quad has an average rating of 6 stars.
In the photo of Page's kit, I spotted two eyeshadow quads in the bottom row on the right side that were never sold in Japan. My guess is that those were prototypes for collections that never made it to the stores. Such as pity as I would have dearly loved to own those two gorgeous quads. Dick Page is now the creative director for the whole Shiseido brand (the one thing that Shiseido did right...). Can't wait to see what he will come up with for Shiseido! Below are some pics of my Inoui ID stash. Guess I was really lucky to have been living in Japan while this brand existed.