There is a small diagram on the back of the box that recommends the following steps to apply the eyeshadows:
I just tried out E5, and simply love it! All the shades applied very smoothly and the shimmer is just gorgeous. E5 is a smokey plum and pink palette which is definitely comparable to Jill Stuart Brilliance Eyes & Testimo Grande Shine Eyes except that with the Jewel Crush Eyes, I don't get bits of the eyeshadow falling all over my cheeks like with the JS palettes. The bottom left shimmery white shade is especially pretty and intensely sparkley, excellent for highlighting the inner corners and lining under the eyes.
These are priced at 2415yen each but my drugstore discounts Visee by 25% so I got these for just 1811yen, even cheaper than a single MAC eyeshadow :-) There is also 4.7g of product in each palette, compared to 1.5g for a MAC eyeshadow pot.