Check out the revamped Esprique Precious website featuring new spokesmodel Karen Elson. When Esprique Precious was first launched with doll-faced Gemma Ward as the spokesmodel, the brand was trying to appeal to the 'kawaii' (which means 'cute' or 'adorable') psyche of Japanese women. The brand's tagline was "Otona but kawaii" which means "adult but cute". It sounds like a contradiction but if you've ever spent some time in Japan and heard how some Japanese ladies speak in very high-pitched child-like voices, you'll understand.
But with 29-year-old Elson and the new white, rhinestone-studded packaging, it looks like Esprique Precious is making a brand image shift towards a more elegant, classy look that one would expect more from RMK or Lunasol. The four looks shown on Elson demonstrate what an incredible versatile model she is and I hope Esprique Precious will use her for a few more years to come. She's not the typical blonde blue-eyed babe but she has a sensual womanly allure that is quite different from Ward's fresh-faced babe-in-the-woods appeal.
Here's the list of products used for each look.
Happy Princess: Rouge Stylish (Liquid Type) PK826, Dress On Shiny Eyes C2, Dual Pencil Eyeliner RO6, True Black Mascara (Curl Long) BK001, Eyebrow Pencil BR300, Cheek Color PK800, Nail Color PK801
Pure Grace: Rouge Stylish (Liquid Type) BR323, Dress On Shiny Eyes C1, Dual Pencil Eyeliner BR30, True Black Mascara (Curl Long) BK001, Eyebrow Pencil BR300, Cheek Color OR200, Nail Color RO600
Brilliant Moon: Dress On Moist Rouge RO610, Dress On Shiny Eyes C3, Dual Pencil Eyeliner BL90, True Black Mascara (Curl Long) BK001, Eyebrow Pencil BR300, Cheek Color RO600, Nail Color PK804
Mode Crystal: Dress On Moist Rouge BE812, Dress On Shiny Eyes C4, Dual Pencil Eyeliner BK01, True Black Mascara (Curl Long) BK001, Eyebrow Pencil BR300, Cheek Color BR300, Nail Color BE303
But with 29-year-old Elson and the new white, rhinestone-studded packaging, it looks like Esprique Precious is making a brand image shift towards a more elegant, classy look that one would expect more from RMK or Lunasol. The four looks shown on Elson demonstrate what an incredible versatile model she is and I hope Esprique Precious will use her for a few more years to come. She's not the typical blonde blue-eyed babe but she has a sensual womanly allure that is quite different from Ward's fresh-faced babe-in-the-woods appeal.
Here's the list of products used for each look.
Happy Princess: Rouge Stylish (Liquid Type) PK826, Dress On Shiny Eyes C2, Dual Pencil Eyeliner RO6, True Black Mascara (Curl Long) BK001, Eyebrow Pencil BR300, Cheek Color PK800, Nail Color PK801
Pure Grace: Rouge Stylish (Liquid Type) BR323, Dress On Shiny Eyes C1, Dual Pencil Eyeliner BR30, True Black Mascara (Curl Long) BK001, Eyebrow Pencil BR300, Cheek Color OR200, Nail Color RO600
Brilliant Moon: Dress On Moist Rouge RO610, Dress On Shiny Eyes C3, Dual Pencil Eyeliner BL90, True Black Mascara (Curl Long) BK001, Eyebrow Pencil BR300, Cheek Color RO600, Nail Color PK804
Mode Crystal: Dress On Moist Rouge BE812, Dress On Shiny Eyes C4, Dual Pencil Eyeliner BK01, True Black Mascara (Curl Long) BK001, Eyebrow Pencil BR300, Cheek Color BR300, Nail Color BE303
3 comments:
such a dramatic shift !!
I think I've been reading too much of the Twilight saga but the Happy Moon look made her look like a vampire! Gorgeous though :)
I've always wondered why adult Japanese women speak like children. There were some interviews with Japanese voice actors on my anime DVDs and I had to stop watching them. Their voices were driving me nuts.
Karen looks gorgeous in these ads!
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