Friday, 12 June 2015

Addiction Fall 2015 Tough Love

Fans of Addiction, brace yourself for the Tough Love collection launching on 7 August in Japan as Addiction is renewing its whole eyeshadow lineup. The revamped 99-shade range will continue to feature four textures (the current range has only 64 shades). Creative Director Ayako revealed at the Tokyo press preview that she decided to stop just short of 100 shades in order to signify that the range was not completed yet and that it held the potential for more. The display concept breaks the shades down into 9 groups of 11 shades each: white/black, pink/beige, yellow/beige, pink/purple, yellow/green, matte brown, pearl brown, rose/burgundy and accent shades.

Pic below by Nao.

There are no details yet on what's new about the formula, but some shades seem to be carried over from the current range such as Alice (the matte bold red). The shimmery pale mint could be Midnight Drive. Hopefully, the brand will use the names to distinguish which shades are truly brand new versus those that are existing ones. Assuming the price remains at 2160 yen, collecting all 99 shades will cost a whopping 213,840yen (US$1729). Or as someone suggested on Instagram, you could buy 9 shades each month to collect all of these in under a year!

Pic below by Keiko Watanabe.

Pic below by Et Rouge.

Pic below by Elle Japan.

Pic below by Abe Sawako.

Pics below by Jessica Michibata.


galpal.hi said...

Very nice! Hopefully I'll be able to take a look at it and test some of them out.

. : * justine * : . said...

All the shades together in that display are wall-worthy. I'm so excited for the pink/purple, rose/burgundy shades. I hope the formula hasn't changed too much - I love all the shadows I have from the line already!

Stella said...

OMG 99 shades! Tough love indeed.