Friday, 21 July 2017

Shu Uemura Holiday 2017 Super Mario Bros Collaboration

Shu Uemura reaches into the ultimate heart of Japanese geekdom with its Holiday 2017 collaboration with Nintendo's landmark game icon Super Mario Bros. Like its past holiday collaborations with Karl Lagerfeld and Takashi Murakami, this will be a massive collection spanning makeup, skincare, haircare, beauty tools and accessories. It will launch globally on 1 November with an ad campaign featuring Belgian model Yumi Lambert.

Pics from WWD Japan.

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