Hot on the heels of its hit Color Conc Rouge liquid lipsticks, Lavshuca will be introducing another compact sized liquid lipstick, Liquid Rouge, on 1 November in Japan. Liquid Rouge will be available in 12 shades and it is supposed to be pigmented with high shine. It contains almond oil for deep moisturising benefits and silk powder for a soft finish. Lavshuca's target audience is ladies in their late 20s to 30s who tend to put more emphasis on lip makeup rather than eyes. Hence, Lavshuca's plethora of new products for the lips, most of which come in a handy compact size that is easy to tote around.