Friday, 17 June 2016

Shu Uemura Color Atelier

Here are the official visuals for the Shu Uemura Color Atelier eyeshadows that will be launched on 1 July. See a video clip here and pics from the Colorholic press launch. The full list of 100 shades can be found on the Shu Uemura Japan website with the 43 brand new shades marked with a star.

The eyeshadows will retail at 2000yen in Japan and S$25 in Singapore. There is also a new Custom Palette VIII (2400yen) which holds 8 eyeshadows.

Below from left: M 330 Shinjuku Yellow, M 988 Omotesando Grey, M 165 Harajuku Pink

M 128 Sakura-shell Pink and M 560 Aoba Green

Pic below from Daichi.

Pic below by Shu Uemura Japan.

On 1 July, the brand is also launching this Maxi Hydrability All In One Gel (6000yen), Maxi Hydrability Deep Moisture All In One Cream (6000yen) and Stage Performance Eye Prime (3400yen).

Available now on the Shu Uemura USA website is the Shu: Palette Blushing Beige (US$110), a sequel to last year's phenomenally successful inaugural Shu: Palette. Use code MOON15 for 15% plus three Ultime8 skincare samples. That makes the palette US$93.50 with free shipping within the US! Valid until 21 June. You can also get a 10% off code by signing up for their emails. The palette is also retailing currently at S$170 in Singapore, with only 400 units available.

1 comment:

Chris said...

That is a crazy mark up for the palette compared to last year's version. I'm tempted, but it's so hard to buy these when I can't swatch them in person.

Also, I didn't realize Shu was expanding their single eyeshadows, so this is super exciting to me. Again, though, I can't test anything and have to order everything blindly, so that definitely is a bummer!