Syukan Syoho carried an interesting interview with Jill Stuart brand manager Mayumi Sato in which she revealed that the company managed to achieve increased sales in 2011, compared to 2010, despite the economic downturn following the Fukushima disaster. This was thanks to the increased emphasis on affordable gift options and limited edition products. Now in its eighth year, Jill Stuart has 49 counters in Japan (32 in department stores plus 17 specialty stores), 10 in Taiwan and 5 in Hong Kong. The company will be focusing on increasing sales per store this year, without opening any new counters. The hit products in 2011 were the lip balm and Vanilla Lust fragrance. Makeup products account for half of the brand's sales, followed by bath, body and fragrance (20%), skincare (20%) and accessories (10%). The bath and bodycare range will be revamped in October, with a view to positioning Jill Stuart Beauty as a lifestyle brand.
No comments:
Post a Comment