Wednesday, 12 September 2007

Voce A/W Liquid & Cream Foundations Survey


Voce magazine ran an in-depth survey of the new liquid and cream foundations for autumn/winter from brands such as Raycious, Revue, Armani, YSL, Shu Uemura, Paul & Joe and Maquillage. The various foundations were put through a series of tests for texture, resistance against sweat/water/sebum, anti-oxidisation, coverage of pores etc. Below are some of the key findings:

Best for brightening complexion: Ipsa Essence In Liquid Foundation, followed by Revue Essence In Moisture Liquid, Shu Uemura Cream Foundation and YSL Teint Majure Foundation.

Ease of spreading/application: Revue Essence In Moisture Liquid and Raycious Glamorous Skin Liquid Foundation.

Best coverage of pores: Revue Essence In Moisture Liquid

Best coverage of skin discolorations: Shu Uemura Cream Foundation and Paul & Joe Compact Foundation

Least oxidisation due to sebum: Ipsa Essence In Liquid, Revue Essence In Moisture Liquid and Shu Uemura Cream Foundation

Translucency: Revue Essence In Moisture Liquid followed by Raycious Glamorous Skin Liquid Foundation.

Least Sticky Feeling: Revue Essence In Moisture Liquid and Helena Rubenstein Color Clone Hydra Pact, followed by Raycious Glamorous Skin Liquid Foundation

Best resistance against creasing/streaking: Revue Essence In Moisture Liquid, followed by Raycious Glamorous Skin Liquid Foundation

Best resistance again sweat and sebum: Raycious Glamorous Skin Liquid Foundation and YSL Teint Majure were the best in terms of resistance against both sweat and sebum while Ipsa Essence In Liquid Foundation, Raycious Glamorous Skin Liquid Foundation and Giorgio Armani Designer Compact Foundation were excellent in terms of resistance against sweat.

Best in maintaining moisture: Paul & Joe Compact Foundation and Shu Uemura Cream Foundation


The article concluded with the following summary:
"This season, liquid and cream foundations have made great advances with many new products that have an amazing texture. Giorgio Armani Designer Compact Foundation comes in a cream formula but once applied, it transforms into a light powder and creates the look of porcelain skin. Maquillage Climax Moisture Compact is another compact cream foundation that transforms into a powder upon application and create a uniform matte look. For those looking for a foundation with a sheer, beautiful and natural texture, Raycious Glamorous Skin Creamy Foundation, Revue Essence In Moisture Liquid and Helena Rubenstein Color Clone Hydra Pact are good options. Raycious Glamorous Skin Creamy Foundation comes the closest to creating the look of bare skin. Revue Essence In Moisture Liquid and Helena Rubenstein help to brighten the complexion as well as create a soft-focus finish and conceal pores. The most moisturising foundations were Shu Uemura Cream Foundation and Paul & Joe Moisturising Compact Foundation. Ipsa Essence In Liquid Foundation and Sonia Rykiel Teint Hydra Eclat were the best in terms of brightening the complexion. YSL Teint Majure (not sure of spelling) Foundation is a good option for creating a pink-toned, feminine look. "

3 comments:

Miss Pickle said...

Maquillage Climax Moisture Compact is another compact cream foundation that transforms into a powder upon application and create a uniform matte look.

- Argh! I have this in the post...I wanted something more moisturing and dewy. P & J it is then...

Thanks for translating!

j0s1e267 said...

Thanks for the awesome review and summary!!!! :)

cewek said...

Thanks for the translation Iris :) Is YSL Teint Mayure (sp?) available outside of Japan?