Shu Uemura will launch its new whitening skincare range, White R Ex Plus, on 29 February in Japan. All the products contain cherry leaf extract for suppressing the production of melanin and prune extract for preventing skin discolorations. Shu Uemura will also be introducing for the very first time, a cleansing oil with whitening benefits.
1.White R EX Plus Brightening Cleansing Oil: Shu Uemura's first whitening cleansing oil promises to help repair damage caused by the sun. 3570yen for 150ml.
2.White R EX Plus Lotion: Whitening toner formulated with fruit acids for improving skin turnover, repairing damage caused by the sun. It also has a fresh floral fragrance. 4725yen for 150ml.
3. White R EX Plus Essence: Concentrated whitening essence that helps to reduces skin discolorations caused by UV damage and makes your skin appear more translucent and glowy. 8400yen for 30ml.
4.White R EX Plus Emulsion: Whitening moisturising fluid made with "amino hydrator" to keep skin deeply moisturised. 7350yen for 75ml.
Starting 29 Feb, there will also be a GWP of an original Shu Uemura fan with skincare purchases of 12,600yen including at least one item from the new whitening range.
1.White R EX Plus Brightening Cleansing Oil: Shu Uemura's first whitening cleansing oil promises to help repair damage caused by the sun. 3570yen for 150ml.
2.White R EX Plus Lotion: Whitening toner formulated with fruit acids for improving skin turnover, repairing damage caused by the sun. It also has a fresh floral fragrance. 4725yen for 150ml.
3. White R EX Plus Essence: Concentrated whitening essence that helps to reduces skin discolorations caused by UV damage and makes your skin appear more translucent and glowy. 8400yen for 30ml.
4.White R EX Plus Emulsion: Whitening moisturising fluid made with "amino hydrator" to keep skin deeply moisturised. 7350yen for 75ml.
Starting 29 Feb, there will also be a GWP of an original Shu Uemura fan with skincare purchases of 12,600yen including at least one item from the new whitening range. 
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