Thursday, 16 July 2009

Chic Issue #1

The inaugural issue of Chic landed at Kinokuniya today! As reported earlier, Kino is giving away a full-sized Bourjois Volume Clubbing mascara worth $22 with each copy. The mag costs only $2.80, so this is quite a steal!


The 78-page mag itself is quite impressive with a wide spread of features on fashion, shopping, makeup and hairstyling. And if you thought the illustrated cover instead of the usual pretty model looked similar to Smitten, the similarity could be due to the fact that Chic is helmed by Donna Tang, who used to be the editor of Smitten. Chic even re-used the same caricature of Donna from Smitten.



Since it was so cheap, I picked up 3 copies just to get the mascara in 3 shades. There were actually 5 shades available but Intense Black and Blue had already sold out by the time I got to Kino in the evening. John, who runs the blog on Kino mag promos, just left a comment informing that after the mascara premium is finished, Kino will be giving away a Bourjous Eye Shadow free with each issue. The mags come pre-packed in a plastic bag with the gift item.



Black Lumiere Noire. This contains fibres unlike the other two that I got.


Ultra Black


Brun Remix


Some of the articles.





21 comments:

Ariel and Ying said...

Looks very interesting. It's a steal indeed. Too bad we don't have it in the states. Sigh

kenji_sugizo said...

Haru.... next time you tell me earlier.... I try to keep all colors for you...hehe
Thanks for the purchase and support

Anonymous said...

Thanks for the lead! May I know which Kino store you bought the mag from?

Haru said...

Hey Kenji,
Thanks for the kind offer! That's so nice of you :-)

Haru said...

Hi,
I bought the mag from the Kino at Ngee Ann City (Takashimaya). That's always the one that I go to as it's on my way home from work :-)

kenji_sugizo said...

Ngee Ann City Branch has the most magazines.....but try Liang Court if you wanna get selected colors.....cos weekday slightly quiet so less people may buy from there but if going down on a saturday...should be not much colors already.... so please call them to check it out.....

momomarukochan said...

Was there in the evening too. I've bought two copies for the ultra black and brun remix mascaras. A helpful lady staff helped me to look for the absolute black mascara which I wanted to get too but it was already out of stock.
Btw, I really like your blog and have been following it since I found out about it.

Purple Strawberry ♥ said...

Nice! What a steal! I wish we have something like that here..LOL!

d said...

Wow, that does sound like a steal. I totally would've got the mags for the mascara too. Too bad they don't have that mag here. =[

The pacakaging on the Black Lumeiere mascara looks really nice!

dark nyx said...

Oops, sorry Haru! I clicked "Submit" by accident before finishing typing the name. The comment from "d" is me, dark nyx. Haha.

PinkyKathy said...

Hi this mascara looks really chic!!! ^__^

Anonymous said...

Thx for the update. I don't use mascara. May get the next issue since there is an eyeshadow as a gift.

Anonymous said...

review on mascara>? does it work well?
hard to clean off?

kenji_sugizo said...

The Chic now is giving the eye shadow already at Books Kinokuniya SG......Same issue different free gift....eye shadow comes in different colours. Again Whilst stocks last... Call in to check the availability.......

Haru said...

Hi,

The Bourjois eyeshadow is now being given away with Issue #1, not the next issue, so don't wait if you want it!

The mascara is a bit clumpy but it adds decent length and volume if you wipe the excess off the wand before applying. I liked that it stayed on the whole day without flaking or smudging. It removed easily too but I use a cleansing oil which gets off even the toughest of waterproof mascara.

Anonymous said...

Thanks so much for your tip and for answering my query! I managed to grab the last few copies of Chic mag bundled with mascara (Disco Blue, Ultra Black, Black Lumiere Noire) tonight. : )

Haru said...

You're very much welcome! I'm always happy to share steals and deals around town :-)

John said...

Chic with the Eye Shadow is selling well at Ngee Ann City Branch, a Lipstick will be given out after the eye shadow is finished. Again it will be prepacked with the magazine. Keep a lookout.....
Haru...if you wana buy the eye shadow...come down fast.....stocks running low....

Haru said...

Thanks for the tip, John! Think I'll pass, have too many lipsticks as it is :-)

kenji_sugizo said...

http://kinokuniyapromotions.blogspot.com/2009/07/latest-promotion-for-new-sg_18.html

Haru mind if you could help me promote this...hehe...

eliza said...

i bought mine at guardian (haven't been going to town), they are giving away Loreal Hair Wax with the 1st issue of Chic. In case any male readers of your blog prefer the hair wax to makeup, haha.