Urcosme.com has posted the promo visuals for the NARS Summer 2010 collection. The model is once again Amber Valleta in a look inspired by the Severine character played by Catherine Deneuve in the film Belle de Jour. I usually like Amber Valleta's work but these ads that she did for the NARS spring and summer collections make her look haughty and slightly brittle. There is just no warmth in the image. Even the hairstyle looks extremely stern and artificial. Nevertheless, the Burn It Blue eyeshadow duo looks tempting!