Looks like Kose is going to give Fujifilm's Astalift a run for its money with its new anti-aging skincare line, Astablanc that is also based on the super antioxidant astaxanthin. Astablanc skincare contains "Astaxanthin CPX", a complex that includes marine collagen S and Vitamin C for hydrating and whitening benefits. The star product of the line is a Lotion Moisture (150ml), which is also sold in an environmentally-friendly refill format. The line-up also includes a moisturiser (100ml), Milk Cleansing (150ml), Cream Wash (110g), BB Cream SPF23 PA++ (30g, 2 shades) and BB Powder SPF15 PA+ (6g). It is a "no print price" brand, which means the prices are not published to prevent discounting.