Saturday, 28 May 2011

Guerlain Rouge Automatique at Tangs

Chanced across this lovely display of vintage Guerlain ad visuals at Tangs Orchard, in conjunction with the launch of the new Rouge Automatique lipsticks.

In 1870, Guerlain introduced the first lipstick in bullet form. This was also the first tube packaging in the history of modern makeup.

The tassled Rouge d'Enfer from 1924.

The original Rouge Automatique launched in 1930 allowed women to apply lipstick with one hand thanks to its unique mechanism that allowed one to uncover and push up the lipstick with a simple push of the sliding button.

More modern interpretations include Rouge Bicolore from 1986 and Kiss Kiss in the 1990s.

The Guerlain team will be doing makeovers this weekend at Tangs Orchard. Maxime Poulin, Guerlain's makeup artist from Paris, will be appearing at the launch parties at Tangs at 5pm today and tomorrow.


Anonymous said...

The liptsticks in this range are to die for!
Especially love the many reds. They are really the most beautiful reds i've seen in a long time.Do you know how much is this lipstick in Singapore?

Haru said...

They are S$50 in Singapore.