Maquillage continues its annual ritual of releasing a new Snow Beauty face powder on 21 September in Japan this year. The fourth generation Snow Beauty Whitening Face Powder 2017 is formulated with a new 'smooth base powder' and 'snow connecting powder' for a soft, translucent and non-powdery finish. It can be used during the day as a finishing powder and also at night as a skincare product. The case is inspired by the winter sunset scene in Prague.