Shiseido Benefique Theoty will release this Smart Eyeliner (Liquid (2 shades) and Eye Makeup Remover (Lash Care) on 21 August in Japan. The felt tip pen is supposed to be able to draw thinner lines than brush liners with an ultra black pigment for a 3D-like effect. The eye makeup remover contains 25 cotton pads, with moisturising ingredients such as camellia oil and rose hip oil.
Shiseido Benefique Theoty will introduce a new line of eyeshadow palettes on 21 August in Japan. There are five variations of the Eye Color Palette (4200yen) formulated with an 'aurora pearl'.
On 21 January, Shiseido Benefique Theoty will launch a new Lipstick (Melty Touch) (3675yen, 4g, 10 shades) and two limited edition waterproof Smart Liquid Eyeliner (2100yen, 3ml) in BK99 and BR88 with a high gloss formula. Designed to wear comfortably on the lips, the new lipsticks are formulated with macadamia nut oil, hyaluronic acid, glycerin, "red aura pearly liquid" and a "melty touch oil".
Since its relaunch in February 2013, Benefique Theoty has surpassed Shiseido's original sales target and increased in popularity, particularly amongst young women, no doubt helped by popular spokesmodel Yuri Ebihara. Watch a video of her at a press event for Benefique in New York here.
Nylon magazine posted this preview of Shiseido's Fall 2013 collection on their Instagram. Looks like there will be a new Sheer & Perfect Foundation with SPF15. According to Nmezza on MUA, there will be three new eyeshadow trios, several new shades of Perfect Rouge and Rouge Lacquer (yay!) and a gorgeous Eye Color Bar palette with 9 eyeshadows (looks like this was used by Dick Page at the Narcisco Rodriguez Fall 2013 show).
Benefique will release these two prettily designed Dew Innocent Liquid Foundation (5250yen) and Loose Powder (5775yen) on 21 August in Japan.
Coffret D'Or will also launch its new base makeup products on 1 September.
1. Silky Fit Liquid UV EX SPF29 PA++
2. Moist Fit Base UV SPF24 PA++
3. Pact Foundation Case (2013AW)
