Maquillage Fall 2017

Maquillage will introduce this Dramatic Styling Eyes series (2800yen, 5 variations) on 21 August for Fall 2017. There are 5 variations designed to flatter the varying brown eye colors of Japanese ladies: OR303 Orange Caramel, RD606 Raspberry Mocha, BE303 Rich Cafe Latte, BR505 Chocolate Cappucino and BR707 Dark Espresso.

Pics by Voce.


There will also be four new shades of Essence Gel Rouge and a new Beauty Silhouette Mascara.


See the different looks on the Maquillage website.

Shu Uemura Color Atelier

Here are the official visuals for the Shu Uemura Color Atelier eyeshadows that will be launched on 1 July. See a video clip here and pics from the Colorholic press launch. The full list of 100 shades can be found on the Shu Uemura Japan website with the 43 brand new shades marked with a star.



The eyeshadows will retail at 2000yen in Japan and S$25 in Singapore. There is also a new Custom Palette VIII (2400yen) which holds 8 eyeshadows.

Below from left: M 330 Shinjuku Yellow, M 988 Omotesando Grey, M 165 Harajuku Pink

M 128 Sakura-shell Pink and M 560 Aoba Green


Pic below from Daichi.


Pic below by Shu Uemura Japan.


On 1 July, the brand is also launching this Maxi Hydrability All In One Gel (6000yen), Maxi Hydrability Deep Moisture All In One Cream (6000yen) and Stage Performance Eye Prime (3400yen).



Available now on the Shu Uemura USA website is the Shu: Palette Blushing Beige (US$110), a sequel to last year's phenomenally successful inaugural Shu: Palette. Use code MOON15 for 15% plus three Ultime8 skincare samples. That makes the palette US$93.50 with free shipping within the US! Valid until 21 June. You can also get a 10% off code by signing up for their emails. The palette is also retailing currently at S$170 in Singapore, with only 400 units available.

Addiction Fall 2016 New Eyeshadows

Here's another pic by Maquia of the six eyeshadows in Addiction's Fall 2016 collection. These are all limited edition.


Pic below by Nao. The shade names are as follow:
100 North Sea (hazy blue grey)
101 Quiet (antique peacock green)
102 Volcano
103 Modern Nostalgia (hazy brown with silver and red pearl)
104 Hazy Night (khaki with silver and red pearl)
105 Dancer In The Dark (with red pearl)

Shu Uemura Color Atelier Blend Eyeshadow Renewal

Shu Uemura is revamping its Color Atelier Blend Eyeshadow singles (2000yen) on 1 July in Japan. The new lineup comprises 100 shades, of which 43 are brand new and the rest are from the existing lineup. There will also be 21 shades inspired by Tokyo. Shu Uemura last overhauled its eyeshadows in June 2011. It looks like the new eyeshadows will fit into the existing palette cases. Pic below from Biteki.

Pic below from Voce.


Pic below by Sugakokondo.

Addiction Website Update

The Addiction website has been updated with the Tough Love collection for Fall 2015. Below is the video clip on the shooting of the ad visual.

To commemorate the launch, Addiction is giving away this limited edition black Case I with in-store purchase of 7000yen (including 2 eyeshadows) and the red Case II with purchase of 10,000yen (including 2 eyeshadows) starting from 7 August. The new eyeshadow formula is fragrance-free and contains centifolia rose extract for moisturising benefits.

Between 7 August and 31 October, customers who purchase all 99 new eyeshadows will receive a custom-made tray for the eyeshadows.
In an interview with Voce magazine, Addiction Creative Director Ayako said that in creating this collection, she wanted to return to the brand's origins as a makeup artist brand. She was driven by the desire to create colours that were sought after by makeup artists and hard to find in the market, such as brown shades without red tones. She cited her experience in working with Hollywood actresses who did not like red-toned browns as well as models with tanned skin who required blackish brown tones. The new line-up also offers a comprehensive range of beige and brown hues in a variety of finishes, as these are usually indispensable for anyone who wants to do makeup. Ayako also personally selected all the English shade names such as Boy Toy and Cry Baby, as she felt that these were more interesting than saying that one was wearing shade 'Beige-3'.

Addiction Fall 2015 New Eyeshadow Shade Names

The upcoming new 99-shade Addiction eyeshadow range will feature four textures: Silky (S), Matte (M), Pearl (P) and Metallic (ME). As mentioned earlier, 38 of the current line-up of 64 shades will be carried over to the new range. The new eyeshadows come in a clear plastic case. Below is the list of 99 shades according to Voce, which also has the shade descriptions in Japanese.


01 : Paper Doll (M)
02：Sugar Angel(P)
03：Casablanca(P)
04：Cigarette(P)
05：Swan Lake(P)
06：Ghost Dance(P)
07：Black Magic Woman(P)
08：Keshi(P)
09：Secret Nights(P)
10：Bad Card(P)
11：Joker(M)
12：Toe Shoes(M)
13：Engaged(P)
14：My Baby(P)
15：Age of Innocence(M)
16：Platonic(M)
17：Day Trip(P)
18：Blondy(P)
19：9 1/2(P)
20：Let It Be(M)
21：Love Affair(P)
22：Dusty Rose(M)
23：Love is Blind(M)
24：Penny Lane(P)
25：Christmas Love(S)
26：Unrated(M)
27：Sandcastles(P)
28：Beige(M)
29：Magic Flute(P)
30：Rigoletto(P)
31：Tiny Shell(P)
32：Sand Bar(P)
33：Earth Wind(M)

34：Pink Sky(P)
35：Pink Python(P)
36：Sheer Dress(S)
37：Shell Garden(P)
38：Concrete Jungle(P)
39：Yesterday(P)
40：Dolly Bird(P)
41：After Hours(P)
42：Arabian Ruby(ME)
43：Dangerous Liaison(P)
44：Missa(M)
45：Spring Snow(P)
46：Nouvelle Lune(P)
47：3AM(P)
48：Ice Wall(P)
49：Trench Town(P)
50：Tuxedo Moon(P)
51：Meeting at Dome(P)
52：Midnight Drive(P)
53：Cafe Mambo(P)
54：Thriller(P)
55：Never Land(ME)
56：Brown Beach(M)
57：Corner Stone(M)
58：Buffalo Soldier(M)
59：Cafe Royal(M)
60：Trust Me(M)
61：Chocolate Factory(M)
62：Praline(M)
63：Truffle(M)
64：Chocolat(M)
65：Blue Mountain(M)
66：The End(M)


67：Private Beach(P)
68：Nostalgia(P)
69：Flash Back(P)
70：Marron Glace(P)
71：Cafe Solaire(P)
72：So Gorgeous(P)
73：Dolce Vita(P)
74：Fudge(ME)
75：Boy Toy(P)
76：Baghdad Cafe(P)
77：Chocolate High(P)
78：Sakura Storm(P)
79：Material Girl(P)
80：Cry Baby(P)
81：Londolozi(M)
82：Taxi Driver(P)
83：Singita(P)
84：Drop Out(P)
85：Shanghai Breakfast(P)
86：La Mamounia(M)
87：Gypsy Queen(P)
88：Danger(M)
89：North Star(ME)
90：Half Moon(P)
91：Super Moon(P)
92：Mariage(P)
93：Alice(M)
94：Shangri-La(ME)
95：Color Purple(ME)
96：Blue Moon(P)
97：Crow(ME)
98：Black Swan(S)
99：Miss You More(P)

Esprique Select Eye Color

Esprique will debut its new line of Select Eye Color (800yen) on 16 July in Japan. Designed to last up to ten hours, these contain microfine diamond powder for an elegant shine and translucent finish, plus hyaluronic acid and amino acid coated powder for smooth application and close adhesion to the skin. The 16 shades comprising 4 Highlight Colors, 4 Bright Colors, 4 Natural Colors and 4 Deep Colors.



The case that fits two eyeshadows will retail for 800yen. For the launch, Esprique will offer a limited edition Select Eye Color Kit (1200yen) that includes one of the highlight colors and the case. There will also be 10 new shades of Rich Fondue Rouge.

Addiction Fall 2015

According to Fumi Uchida, the upcoming Addiction new 99-shade eyeshadow lineup retains 38 shades from the existing line. However, although the shade names for these 38 will remain the same, there seems to be subtle changes in the shades due to the reformulation.

Head over here to see Creative Director Ayako's suggestions for composing a 9-shade palette under various themes such as Material Girl, Tough Love, My Baby, Trust Me etc.


Pic below from Beautist.

Below is the Trust Me set.

Revlon Photoready Eye Art

Once in awhile comes along a makeup product that is so laughably awful that one wonders how did it make it past any form of quality testing. Suckered in by the 40% off discount at Ulta and these ad visuals featuring Olivia Wilde, I picked up two Revlon PhotoReady Eye Art Lid + Line + Lash in 020 Lilac Luster and 060 Peach Prism. These retail usually at US$9.99 each.


The concept is simple enough - a pigmented cream eyeshadow on one end with a slightly flattened sponge applicator and a super sparkly (read: chock-full of glitter) shade on the other end with a slim tapered applicator that can be used over the cream shade, as an eyeliner or on the lashes.

Both Lilac Luster and Peach Prism looked dazzling in the tube with the former containing a mix of purple and pink glitter and the latter containing glitter that flashed gold, pink and lime.


The cream shade applies quite well at first but any attempt to layer it for greater intensity results in patchy unevenness. The glitter shade felt like applying glitter glue to the lids. It felt cooling at first before I realised to my horror that the folds of my eyelids were becoming stuck to one another. Like the cream shade, the glitter shade was virtually impossible to apply evenly all over the lids. The result was, to put it bluntly, a hot mess. I had creases in my eyelids that did not exist previously with the glitter migrated randomly all over. After a few hours, my eyelid had developed even more weird (and uncomfortable) creases and the cream eyeshadow had disappeared completely from the space right next to my lashes.

Even trying to use the glitter shade simply as an eyeliner along the lashline was an abject failure. It was only when I was removing my makeup did I see that there was a long strand of glitter dangling from the inner corner of my eye. It had peeled off from my lower lashline, perhaps in a desperate attempt to escape being part of this hot mess.

Removing this atrocity felt like rubbing sandpaper over my abused eyelids.

Verdict: Burn it. Revlon, you are dead to me.