Coffret D'Or Winter 2017

Coffret D'Or will launch its Winter 2017 collection on 15 November. It includes a revamped version of their bestselling Smile Up Cheeks. The new Smile Up Cheeks N (2300yen, 4 shades) contains oil-coated pearl and talc powder pigments for easier application and a more natural glowy look. There will also be two limited edition Beauty Aura Eyes (3500yen), a LE W Color Mascara & Liner (2800yen) plus four new and four LE shades of Purely Stay Rouge (2500yen).
Pics by Maquia.

Pic below by Biteki.

Coffret D'Or Nudey Cover Moisture Liquid UV Foundation

Coffret D'Or will launch its new Nudey Cover Moisture Liquid UV Foundation SPF26 PA++ (30ml, 7 shades, 3500yen) on 1 September in Japan. It is a more deeply hydrating version of the Nudey Cover Liquid UV SPF30 PA++ foundation launched in February 2017. The Nudey Cover Moisture bottle design is basically just an inverted version of the latter. It supposedly melds onto skin like nama chocolate (fresh cream chocolate) to help cover up dehydrated skin, pores and other imperfections.

Coffret D'Or Summer 2017

Coffret D'Or will release its Summer 2017 collection on 16 June in Japan. It includes:

1. Purely Stay Rouge: 4 shades (2500yen)

2. W Brow Designer: 3 shades (2600yen)

3. Shiny Color Collection Eye & Cheek: 2 LE palettes (3500yen)

Pic by Voce.

Pic below by Kazuming88.

Coffret D'Or Spring 2017

Coffret D'Or is slated to release the following base and color makeup products for Spring 2017:

16 February
1. Nudy Cover Liquid UV Foundation SPF30 PA++ (3500yen, 7 shades)


2. Lucent Finish Powder (3500yen for 15g powder in tub; 2500yen for refill sachet)


3. Foundation Case (1000yen)


Coffret D'Or will be progressively revamping its product packaging starting with this collection. The new design theme emphasises a simple form in a nude pink color scheme with golden pleats, to convey the impression of opening a treasure box.

16 March

1. Purely Stay Rouge (8 shades, 2500yen): Clear, glossy colour with a moisturising finish thanks to ingredients such as olive oil, jojoba oil, squalene and water-soluble collagen.


Pic below by Maquia.

Pic below by Voce.


2. Beauty Aura Eyes: 2 palettes (3500yen). Pic below by Maquia.

Coffret D'Or Winter 2016

Coffret D'Or will release its Winter 2016 collection, Precious Gold, on 16 November in Japan featuring the new oil essence-infused Beauty Aura Eyes (3500yen).

Pic below from Steady.

Pic below from Voce.

Coffret D'Or Holiday 2015

Coffret D'Or will be releasing four limited edition coffrets for Holiday 2015. Each includes an eyeshadow palette, lipstick and nail care oil. Pic from Biteki.

Coffret D'Or Fall 2015

Coffret D'Or will release the following three limited edition makeup sets on 1 September in Japan. Each set contains a Soft Glamorous Eyes palette (in either 05 Orange, 06 Purple or 07 Brown) with a limited edition design case, mini Shiny Mascara EX01 and mini Premium Stay Rouge EX101. The palettes include a cream liner shade and four powder shades.

In the ad visual, model Nagasawa Masami is wearing the Soft Glamorous Eyes palette 07 Brown together with the mascara and Premium Stay Rouge EX101.

Below is the TV commercial for the earlier launch of the Soft Glamorous Eyes series in June 2015.

Coffret D'Or Summer 2015

Coffret D'Or will release its Summer 2015 color makeup collection on 2 June in Japan. It includes four Soft Glamorous Eyes palettes (3500yen) and 8 new shades of Premium Stay Rouge (2500yen). This is the second phase of Coffret D'Or's ongoing rebranding effort, which started in March 2015 with its new base makeup line.



Each palette contains a cream eyeliner shade (marked as "3" in the diagram), which contains black pearl pigments. "1" is the highlight color, "2" is the medium color, "4" is the blending color and "5" is the nuance color.

Coffret D'Or Brand Renewal

Coffret D'Or, Kanebo's so-called 'total makeup brand' targeted at ladies in their 30s, will undergo a rebranding in March 2015 with the new brand theme being 'Make Your True Beauty'. On 1 March, Coffret D'Or will release 6 limited edition shades of Premium Stay Rouge, Premium Silky Pact UV powder foundation with SPF27 PA++ (7 shades), a primer (2 types) and a limited edition foundation case. Unfortunately, the product packaging still looks rather uninspired.

Coffret D'Or Total Designing Sets

Coffret D'Or will release four limited edition Total Designing Sets (3800yen with a retail value of 6200yen) on 16 September in Japan. Each set contains a Full Smile Eyeshadow palette, liquid rouge EX100 and blush. The liquid rouge shade is the same in all four sets. Set EX1 contains Full Smile Eyeshadow 01 (apricot beige), EX2 contains Eyeshadow 05 (pink beige), EX3 contains Eyeshadow 03 (bronze black) and EX04 contains Eyeshadow 06 (grey brown). Sets EX1 and EX2 contain the same pink blush while EX3 and EX4 feature the same rose blush.

Coffret D'Or Summer 2014

Coffret D'Or will release its summer 2014 collection on 16 June in Japan. It includes:

1. Full Smile Eyes: In 4 variations. Each palette contains a multi-highlight base which can be used to highlight the inner corners or as an eyeshadow base. Check out real-life pics of 01 Apricot Beige, 03 Bronze Brown and 02 Natural Pink and 04 Clear Purple on Japanese auction sites. (3200yen)

2. Lip Make Liner: In 2 shades (2400yen)

3. Elegant Jewelry Rouge EX100: brightening fresh pearl pink (2300yen)

4. Eyebrow Color: In 3 shades (900yen)

5. Rouge Essence BE218, BE219 and BE220 (see pic here)

Coffret D'Or New Base Makeup

Coffret D'Or has a new spokesmodel, Japanese actress Kato Ai, who is featured in the ads for their new Premium Silk Skin Pact UV foundation SPF27 PA++ (3990yen, 7 shades) and Makeup Base (2 types).  Both products supposedly help to conceal pores.  Due out on 1 March in Japan, there will also be a limited edition foundation case.

Coffret D'Or Spring 2014

Here are the pics and details of the Coffret D'Or Spring 2014 collection, due out in December.

3D Gradation Eyes 07 Orange Brown and 08 Pink Grey (limited edition)

Smile Up Cheeks #9 Feminine Red, #10 Sweet Pink and #11 Pure Peach (limited edition)

Rouge Essence: 8 new shades including 2 LE shades

Elegant Jewelry Rouge: 6 shades

Brow Designer Powder: 3 shades

Kanebo has also just launched a new sub-brand, Coffret D'Or Gran targeted at ladies in their 50s and above. The range consists of Cover Fit Pact UV foundation and Liquid UV foundation, and a Moist Cover Base UV.