Showing posts with label Redken. Show all posts
Showing posts with label Redken. Show all posts

Monday, 16 May 2011

Backstage with Shu Uemura and Redken at L'Oreal Academie

Yesterday, I got to visit the L'Oreal Academie together with Mag, Kas, Sara, Sophia and Chantana to watch the Shu Uemura and Redken teams prepare the models for the Shapes and Shadows show at Audi Fashion Festival.


As each model had a different makeup look to go with their intricate hairstyles, it took quite a lot of time to get each model ready. The atmosphere was one of intense concentration all around.

The Shu Uemura makeup artists were all wearing the brand's dramatic false eyelashes as they would be appearing on the runway with the models later in the evening.



The MAs' arsenal of palettes, brushes, powders etc.

According to the Shu Uemura staff, the revamped line of eyeshadows and blushes will be launched in Singapore in July. The prices have yet to be determined.


The Redken team hard at work teasing the models' hair into giant bouffants and other quirky shapes.


We were also shown these limited edition tribal-inspired lash designs that Shu Uemura will be adding to their famous Tokyo Lash Bar in June.





Thereafter, the Shu folks kindly offered to let us try on their lashes too. Mag helped Kas to put on this pair of ultra bling diamante-lined lashes.



Sara (above) tried on a more natural looking pair while Chantana (below) tried a lovely pair of green and black lashes.

Many thanks to Shu Uemura and Redken for hosting us!

Redken Shapes & Shadows at Audi Fashion Festival

Redken, the official hair sponsor for the Audi Fashion Festival, presented "The Inspiring World of Redken Shapes & Shadows" at the Tent@Orchard last night.


One highlight was the hair styling demonstration by Philip Barwick, Artistic Director for Redken Australia.




The Shu Uemura team of makeup artists also took to the runway with the models who were sporting tribal-inspired rainbow hues.

They spritzed on the Depsea Water Facial Mist before applying the lipstick and face powder.



They finished by applying Shu Uemura's iconic false eyelashes in a multitude of dramatic and fanciful designs.




This was followed by a second hairstyling demo by Barwick.





Some random male eye candy ;-)

I truly enjoyed the show which was a visual feast of creative hairstyling and makeup artistry.