ONE BY KOSÉ

Kose will launch its ONE BY KOSÉ brand on 16 January in Japan with just one product, Moisture Rice Power Hydration Boosting Serum. The brand earlier launched in the USA through QVC in January 2016 with a gel foundation that sold 5000 units with 10 minutes of the informercial's broadcast. The serum is free of artificial colours. It has a mildly acidic pH and a green floral scent. The official website is here.

One By Kose on QVC

Kose launched its new brand One By Kose's first product Skincolor Water-Luxe Gel Creme Foundation (US$42, 30g, 6 shades) exclusively on QVC in the US and Canada on 29 January, racking up sales of more than 5000 units within the first 10 minutes of broadcast. The foundation incorporates the company's exclusive water pact technology. The brand is targeted at the mid-tier while the more prestige skincare line Decorte will be launched this spring as part of Kose's drive to expand in North America.