Addiction celebrates its 5th anniversary this autumn with an unusual red and taupe Ready To Wear palette. Pic from Maquia.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNgKmWu4njn-wnKzc9GcamEbS1x_9CrKdO0BVidQ9KxQaLo6sZ7bncNdkO196Y9JX3rW9KFsxtZWSUqj_fwbNzS_9jojO5k0VgCOVwb1hjeLYDsc4d6C66k9zdilwOAJI5TiiVnRRcuVRC/s640/d46ac74c79aea8aa760d56b5b42fa3dc1ef0399a_l.jpg)
Looking back over the five years since Ayako launched Addiction with an unusual line-up of six white and six black eyeshadows, it's impressive how the brand has grown. Makeup-artist driven brands have been successful in the fiercely competitive Japanese market previously, with the best example being RMK, but Addiction stood out from the beginning with their brilliantly-executed creative vision, diverse color palette and fresh product innovations every season. If RMK is the epitome of fresh, pink-cheeked prettiness and Paul & Joe is the quirky bohemian French chick, Addiction is the cool leather-clad rock chick who's partied all over the world that Lunasol, the beige-suited office lady can only watch in envy. Hopefully, Kose will finally take the brand international and give it the exposure that it deserves.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNgKmWu4njn-wnKzc9GcamEbS1x_9CrKdO0BVidQ9KxQaLo6sZ7bncNdkO196Y9JX3rW9KFsxtZWSUqj_fwbNzS_9jojO5k0VgCOVwb1hjeLYDsc4d6C66k9zdilwOAJI5TiiVnRRcuVRC/s640/d46ac74c79aea8aa760d56b5b42fa3dc1ef0399a_l.jpg)
Looking back over the five years since Ayako launched Addiction with an unusual line-up of six white and six black eyeshadows, it's impressive how the brand has grown. Makeup-artist driven brands have been successful in the fiercely competitive Japanese market previously, with the best example being RMK, but Addiction stood out from the beginning with their brilliantly-executed creative vision, diverse color palette and fresh product innovations every season. If RMK is the epitome of fresh, pink-cheeked prettiness and Paul & Joe is the quirky bohemian French chick, Addiction is the cool leather-clad rock chick who's partied all over the world that Lunasol, the beige-suited office lady can only watch in envy. Hopefully, Kose will finally take the brand international and give it the exposure that it deserves.