Esprique will debut its new line of Select Eye Color (800yen) on 16 July in Japan. Designed to last up to ten hours, these contain microfine diamond powder for an elegant shine and translucent finish, plus hyaluronic acid and amino acid coated powder for smooth application and close adhesion to the skin. The 16 shades comprising 4 Highlight Colors, 4 Bright Colors, 4 Natural Colors and 4 Deep Colors.
The case that fits two eyeshadows will retail for 800yen. For the launch, Esprique will offer a limited edition Select Eye Color Kit (1200yen) that includes one of the highlight colors and the case. There will also be 10 new shades of Rich Fondue Rouge.
Maybelline's latest mascara offering is pretty radical as it's probably the first mascara ad to show such extremely spidery lashes, calling it a 'sexy mess'.
While I did not find the ad visual to be appealing at all, this was super cheap ringing in at under US$6 so I bought a tube just for the fun of trying it out. This is made in the USA.
The mascara pulls out of the tube cleanly without any clumps on the brush, which is slightly angled upwards at the tip. The formula is more slick compared to Cover Girl's Super Sizer mascara and much more jet black in comparison. I purchased this in Blackest Black in the waterproof version, as Maybelline mascaras tend to smudge on me.
The instructions advise sweeping the Teaser Brush from root to tip for instant volume, and then turning the brush vertically and sweeping it from side to side to disorganize the lashes. I used it simply the normal way from root to tip.
Colossal Chaotic Lash turned out to be good at adding volume and definition to my lashes. It does not have the lifting and curling power of Benefit Roller Lash mascara so using an eyelash curler beforehand is still essential. With that done, the mascara does hold the curl of my lashes pretty well throughout the day. I was expecting this to be prone to clumping but it was not that bad actually. If over-applied, the lashes do end up sticking together but this is usually easily fixed.
Overall, this is pretty good for daily use as it's easy to work with, and lasts well throughout the day without flaking or smearing. For a product that needs to be replaced every other month, it doesn't burn a hole in one's pocket. The waterproof formula was also relatively easy to remove and I did not experience any loss of lashes with this.
List of ingredients below.
According to Fumi Uchida, the upcoming Addiction new 99-shade eyeshadow lineup retains 38 shades from the existing line. However, although the shade names for these 38 will remain the same, there seems to be subtle changes in the shades due to the reformulation.
Head over here to see Creative Director Ayako's suggestions for composing a 9-shade palette under various themes such as Material Girl, Tough Love, My Baby, Trust Me etc.
Pic below from Beautist.
Below is the Trust Me set.
Fans of Addiction, brace yourself for the Tough Love collection launching on 7 August in Japan as Addiction is renewing its whole eyeshadow lineup. The revamped 99-shade range will continue to feature four textures (the current range has only 64 shades). Creative Director Ayako revealed at the Tokyo press preview that she decided to stop just short of 100 shades in order to signify that the range was not completed yet and that it held the potential for more. The display concept breaks the shades down into 9 groups of 11 shades each: white/black, pink/beige, yellow/beige, pink/purple, yellow/green, matte brown, pearl brown, rose/burgundy and accent shades.
There are no details yet on what's new about the formula, but some shades seem to be carried over from the current range such as Alice (the matte bold red). The shimmery pale mint could be Midnight Drive. Hopefully, the brand will use the names to distinguish which shades are truly brand new versus those that are existing ones. Assuming the price remains at 2160 yen, collecting all 99 shades will cost a whopping 213,840yen (US$1729). Or as someone suggested on Instagram, you could buy 9 shades each month to collect all of these in under a year!
RMK will launch this Urban Gold collection on 14 August in Japan. Inspired by Manhattan skyscrapers at sunset, it includes:
1. Gold Impression Eyes (3800yen, LE)
2. Ingenious Liquid Eyeliner EX in 7 shades, of which 2 are LE (2800yen)
3. Gold Impression Illuminator (4800yen)
4. Nail Color EX (4 shades, 1620yen)
5. Irresistible Glossy Lips and Bright Lips (5 shades, 3240yen)
Pic below by Voce.
According to Tokila, the new Airy Powder Foundation SPF25 PA++ (9 shades, 4000yen for refill and 1000 yen for case) and Super Basic Liquid Concealer N SPF30 PA++ (3 shades, 3500yen) will debut on 4 September.
Ad visual for the base makeup launch. Pic by Miho Ishii.
From Cosme Concierge. The Face Designing Concealer allows you to customise your own shade of highlighter and concealers. There are two 'C' concealer shades and three 'N' concealer shades, plus 3 'H' shades for highlighting. The N and C shades differ in terms of the level of oil content and coverage.
Here's a sneak peek from Elle Japan's Instagram of the upcoming Paul & Joe new base makeup products to be released on 1 September in Japan.
1. Perfect Makeup Primer (2 shades, 4500yen)
2. Moisturising Foundation Primer S (3 shades, 3500yen)
3. Pressed Face Powder (6 shades, 3500yen for refill, 1500yen for case and 400 yen for powder puff)
