Tokidoki x Jujube Bags in TokiPerky and Unikiki

Being a longtime fan of Tokidoki bags, I couldn't resist picking up a couple of bags from their recent collaborations with Jujube, a diaper bag company. The timing was perfect too, with my baby boy arriving last month.

My first purchase was the Better Be shoulder bag in the TokiPerky print released for Spring 2013.

Next was the larger Be Prepared diaper bag in the Unikiki print released for Holiday 2013. This unicorn-themed print was immensely popular with most of the lower-priced bags selling out in a flash on the day of release. Unfortunately, it looks like there won't be a restock, so the only recourse is Ebay for many of the designs. It's disappointing that Tokidoki and Jujube can't seem to get the task of anticipating demand right, even after several collections. Diehard Tokidoki fans are reduced to stalking their website for these popular collections but not everyone has the time to do that.

The Be Prepared is quite a bit taller and roomier than the Better Be. For a quick trip outside for a few hours, for example to the mall, the Better Be is the perfect size and fits everything that I need. It also affords faster access to the interior via the flap with a magnetic closure whereas the Be Prepared's main compartment needs to be unzipped. The side pockets of Better Be are also easier to access compared to those of Be Prepared which have a covering flap.

Better Be's shoulder strap is also slightly wider compared to that of Be Prepared. I found Be Prepared to be surprisingly heavy when empty, so this will probably be reserved for travelling.

Both bags come with a padded changing mat, with the Better Be having a slightly larger one.


The cheerful whimsical prints never fail to brighten up my day. The prints featured in the Jujube collections are amongst the most charming ever done by Tokidoki, with none of the leggy Japanese girls common in the older Tokidoki releases.


Inside, there are several netted and zip pockets which make organising the multitude of items a baby needs a breeze. The bright interiors make it easy to see the contents.



My Samsung S2 phone slides easily into the side pocket.

Be Prepared has metal studs on the bottom but not the Better Be.





Overall, I think these are the best bags that Tokidoki has produced since its classic LeSportSac creations, in terms of the attractiveness of the prints and the quality of the bags. Hopefully, Tokidoki will continue this collaboration with Jujube for several more seasons to come. Tokidoki has also just released another Sanrio collection, which can be viewed here.