Rumiko, the Creative Director of RMK, will complete her contract with the brand this July. Her last collection for the brand will be the Fall 2013 collection. A new Creative Director will be introduced with the Spring 2014 collection. This is quite a surprise considering that RMK just marked its 15th anniversary last year. Since its debut in 1997, RMK has grown to 101 counters in Japan and 49 counters in 7 countries outside of Japan. After Shu Uemura, it is probably the most well-known and successful Japanese makeup artist brand.
According to this interview, Rumiko said that she was approached to start the brand after she did a 15-part makeup series in Spur magazine, photographed by Michael Thompson. She came up with the brand's bestselling iconic Liquid Foundation after seeing many Japanese women using a thick layer of foundation. RMK's Liquid Foundation has known for its beautifully natural finish. Comprising about 60% water, the formula has remained virtually unchanged in 15 years.
According to this interview, Rumiko said that she was approached to start the brand after she did a 15-part makeup series in Spur magazine, photographed by Michael Thompson. She came up with the brand's bestselling iconic Liquid Foundation after seeing many Japanese women using a thick layer of foundation. RMK's Liquid Foundation has known for its beautifully natural finish. Comprising about 60% water, the formula has remained virtually unchanged in 15 years.
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