Friday, 1 February 2013

RMK Creative Director Rumiko's Departure

Rumiko, the Creative Director of RMK, will complete her contract with the brand this July. Her last collection for the brand will be the Fall 2013 collection. A new Creative Director will be introduced with the Spring 2014 collection. This is quite a surprise considering that RMK just marked its 15th anniversary last year. Since its debut in 1997, RMK has grown to 101 counters in Japan and 49 counters in 7 countries outside of Japan. After Shu Uemura, it is probably the most well-known and successful Japanese makeup artist brand.

According to this interview, Rumiko said that she was approached to start the brand after she did a 15-part makeup series in Spur magazine, photographed by Michael Thompson. She came up with the brand's bestselling iconic Liquid Foundation after seeing many Japanese women using a thick layer of foundation. RMK's Liquid Foundation has known for its beautifully natural finish. Comprising about 60% water, the formula has remained virtually unchanged in 15 years.

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