Thursday 15 September 2011

Majolica Majorca Mook and Glass Trick Promotions

In conjunction with its "Glass Trick" winter collection, inspired by Cinderella's glass slipper, Majolica Majorca will release its first ever brand mook (essentially a magazine book) at all major bookstores in Japan on 21 November in Japan. The mook will include a compact mirror and a shimmery gel that can be used on the eyes, lips, face and body. Park Hotel Tokyo will also be offering a "Glass Trick" suite room from 15 October to 20 January 2012. A similar promotion by the hotel last year was fully snapped up in just three days.

From mid-November to 25 December, Parco department store in Shibuya, Tokyo will also display a Glass Trick Christmas tree, similar to the display for last year's holiday collection.

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