Thursday, 28 October 2010

Cosme Decorte AQ MW

Cosme Decorte, which celebrates its 40th anniversary this year, will debut a new skincare line, AQ MW, on 16 November in Japan. "AQ MW" stands for "Absolute Quality Miracle Wonder" and is targeted at ladies in their 30s. The elegant product packaging, which looks like sculpted white marble, is a special collaboration with Marcel Wanders. The brand tagline translates roughly as "For skin, a miraculous surprise".

The line contains sandalwood and Japanese white birch extracts for moisturising benefits, and sandalwood fragrance for a relaxing effect. The line-up includes:

1. Cleansing Milk (6300yen, 150ml)
2. Facial Bar (5040yen for the bar and case; 4725yen for the refill)
3. Repair Emulsion (10500yen, 200ml)
4. Repair Lotion (10,500yen, 200ml)
5. Repair Serum (12600yen, 40ml)
6. Cream Excellent (31500yen, 50g)
7. Massage Cream (10500yen, 93g)
8. Facial Mask Duo (10500yen, 6 sheets)
9. Essential Balm (12600yen, 22g): formulated with organic oil

AQ MW will be launched in March 2011 in Taiwan, Hong Kong, Singapore, Malaysia and Thailand. You can see photos from the press launch in Japan on Voce. The official website can be viewed here

Maquia will publish a Cosme Decorte 40th Anniversary Brand Box (1300yen) on 19 November in Japan. It comes with an AQ MW Repair Emulsion 14ml, AQ MW Repair Lotion 14ml, AQ MW Facial Mask Duo (1 use), Moisture Liposome 9ml, Moisture Liposome Cream 6g and Facial Pure Cotton (4 sheets).

Amazon Japan has this listed. Unfortunately, it looks like Kinokuniya Singapore will not be bringing this in.


winterberry_gal said...

AQ MW packaging looks so pretty!!!
I wonder if it's suitable for SG climate.
BTW, have you heard of THREE skincare?
I saw this brand & samples in Biteki's mag.
I do not know how to use the samples.

Haru said...

Three is a relatively new Japanese beauty brand that started with makeup and then recently released a skincare line. I'm not sure which samples are included in the Biteki mag.