Thursday, 12 May 2011

Elizabeth Arden Ceramide Ultra Makeup

This season, Elizabeth Arden will be launching its new Ceramide Ultra Lift and Firm Makeup SPF15 (S$87, 32g). The moisturising cream foundation is designed for normal to dry skin and helps to provide a luminous finish with medium to full coverage.

The ultra luxe foundation contains a Ceramide Triple Complex, which is a blend of skin-identical ceramides 1, 3 and 6 enhanced with phytosphingosine to help nourish and plump up skin, making it look firmer. It also contains natural botanical extracts like red clover and alpina leaf, Vitamins A, C and E to help soothe the skin and an Advanced Moisture Complex to lock in moisture. Snap-8 (acetyl glutamyl heptapeptide-1), a powerful peptide, helps to plump up skin while hibiscus seed extract helps to maintain skin's natural collagen, elastin and protein network. Polymer-coated pigments prove comfortable, color-true coverage while mica and alumina reduce the appearance of fine lines and imperfections by creating a luminous, soft focus effect. Octinoxate and titanium dioxide help to protect against UVB and UVA rays.

The foundation will be available in 8 shades. I'm afraid I didn't take note of the shade numbers for the two shades in the bottom row in the photo below but they should be 06, 07 or 08.

Ceramide Ultra Lift and Firm Makeup will be launched exclusively tomorrow (Friday) at Takashimaya before it rolls out island-wide on 20 May. At Takashimaya, you can enjoy a makeover with a photoshoot session with purchase of a $60 voucher that is fully redeemable. Each purchase of the Ceramide Ultra Makeup during this promotional period (13-19 May) will come with a free Makeup Blender Brush. The blender brush usually retails for US$15 in the US but it will not be sold by itself in Singapore. Just call 6735-7605 for an appointment.

There is also a new Ceramide Ultra Lift and Firm Concealer (S$39, 5.5ml) in three shades to help smooth over fine lines and cover dark circles.

Arden is also rolling out a new Ceramide Ultra Lipstick (S$40, 3.5g) in 16 shades. Encased in a sleek gold tube inspired by the iconic Elizabeth Arden Red Door, the lipstick contains the Ceramide Triple Complex and Volulip, an advanced peptide complex with intensive moisturising abilities. It also has Tahitian gardenia extract to sooth the lips, rainforest shea butter to moisturise and Vitamins A, C and E for antioxidant protection.

The shades range between medium to full coverage with a selection of cream, shimmer and pearl finishes. Of the 16 shades, my favourites were #1 Rouge (classic red) and #8 Coral Vibrations (bright coral). Among the Arden staff, #21 Watermelon is very popular.

You can also check out the Arden Facebook page for more information.

To stand a chance to win Arden's upcoming new Green Tea Camellia fragrance, simply visit the L'Officiel Facebook page and share what you like about the Green Tea collection. There are 5 bottles to be won and the closing date is 31 May. Good luck!


Anonymous said...

The foundation looks interesting. The shade Ecru looks very light, do you know how it compares to other foundation shades, like MAC?

Haru said...

I think Ecru is probably around MAC NC15-20.

Anonymous said...

Thank you for the help, do you know how it compares to Lancome Teint Miracle or NARS Sheer Glow? Btw I love your blog!

Lyn said...

What color would be close to NC 30–35? Thank you

Haru said...

hi Lyn,
Sorry, I don't know how the EA shades compared to MAC's shades so it's better to try to find a suitable match in person at the counter if you can.