Saturday, 29 January 2011

Liberty Print 2011 Spring & Summer Mook

The Liberty 2011 Spring & Summer mooks arrived at Kinokuniya stores in Singapore yesterday. As mentioned before, the 70-page mook is available in two designs, Poppy & Daisy and Tatum. Each retails at S$31.50 (and you can get 10% off if you are a Kinokuniya cardmember). The mooks are identical except for the cover, the tote bag print, and a few pages featuring the Japanese fashion brands using Liberty prints in their spring/summer collection.

The bag measures 19x32x11cm and is made of cotton and PVC. The material is coated to be more stain-resistant, so it feels quite different from the soft cotton bag from the first Liberty mook published last year.

The material is quite thin and somewhat see-through, especially at the base.

Poppy & Daisy is one of Liberty's classic prints.

The inside seams are covered. The quality of the bag feels closer to those that one usually gets in Japanese monthly magazines rather than the more expensive seasonal mooks which usually have sturdier, more well-made bags. The print is cute but I wish that the bag could have been more well-made, for example with an inside lining or pockets.

Nevertheless, for me the highlight is really the beautifully edited mook with its detailed articles on the world of Liberty. The Spring/Summer 2011 collection features work by several illustrators including David McKee, Brian Wildsmith, Sally Haysom and Quentin Blake (renowned for his work on Roald Dahl's Charlie & The Chocolate Factory).

The ever-popular Hello Kitty series.

An adorable elephant figure made from 3 Liberty prints. This was from John Lewis, a UK department store.

A sneak preview of Liberty's 2011 autumn collection, which will include prints inspired by the songs of bands like the Beatles and the Rolling Stones.

Sewing patterns and guides.

The brands using Liberty fabrics in their spring collections include Tsumori Chisato, Earth Music & Ecology, Lacoste, Rubyrivet, Rope Picnic, Tomorrowland etc.

The Kinokuniya store at Ngee Ann City had plenty of copies as of yesterday evening. If you love Liberty prints, this mook is definitely not to be missed!

1 comment:

saltvinegar said...

Om gosh so thts what quentin blake looks like.. I gotta agree though the mook itself is far more interesting than the tote.