Hot on the heels of their hit Gel Powder Eyeliner comes Kate's new Magical Gel Mascara (1575yen). It promises to be a lengthening, intense black mascara that is smudge-proof and long-lasting. It can also be removed easily with warm water. Best of all, it does not contain fibres which may clump or fall all over the place. Instead, the new gel formula produces a lengthening effect without clumping even when several coats are applied. In a survey by Cosme.net, 75% of ladies who tested the mascara agreed that it had a beautiful lengthening effect while 87% said that they would continue using the mascara.