Saturday, 6 March 2010

Shiseido Ma Cherie

Shiseido has released a revamped version of its Ma Cherie haircare line with an ad campaign featuring Japanese model/actress Yoshikawa Hinano. Formulated with champagne honey gelee, it is supposed to leave hair extra soft with a romantic floral scent.

Check out the TV CM and press conference clip below in which the 30-year old Yoshikawa, in full on act-cute princess mode, tells the interviewer excitedly about how she wanted to go nude in the CM and be filmed with just Ma Cherie.


AhCapp said...

Hahaha, u make me laugh with your "act-cute" comment. =D

Mae said...

Perhaps she fancies herself as Rapunzel?? By the way, I love your blog :)

BV said...

Beautiful girl - one super annoying voice. Heh.

It is hard to believe that people find this appealling... (baffling).

Having said that, I am eager to try out this new improved Ma Cherie!
Thanks for the post.

Unknown said...

Hello Haru,

Have they changed the formula?

Haru said...

hi Wanderer,
Yes, the formula has been changed to include this champagne honey gelee for enhanced softening effect.

hi BV,
I'm also baffled by the Japanese ladies in their 20s-30s who insist on speaking in high-pitched childish voices. It's just bizarre and quite disturbing!

Hi Mae,
I thought the promo visual was quite eye-catching but once Yoshikawa started speaking in the press conference, she became quite a bit of a turn-off.

Karen said...

is this available is singapore too?

Haru said...

I don't know if it's available in Singapore, haven't really noticed Ma Cherie in the Watsons stores here.

Anonymous said...

I like the ad but not the interview. Sometimes, it's best some people just not open their mouth to talk coz' it can be quite a turn off. This is one scenario.

Dominique -aka- 美華ちゃん said...

Lol don't knock it if you don't know the culture. In Japan, it is considered "attractive" by Japanese men for the women to act cute, child-like, and as innocent as possible.

Haru said...

hi Dominique,
I know Japan's culture as I lived there for more than four years and this is still an aspect that I find downright disturbing.

Dominique -aka- 美華ちゃん said...

Didn't mean to offend.

BV said...

Haru - I have also lived in Japan and I totally back you up on this.

While it is generally accepted that women speak with milder softer voices - arguably higher pitched etc - this chick is completely OTT!! I'm seriously astounded - in all my time in Japan I have never heard anyone speaking that way. Although maybe I just didn't hang around peeps who spoke that way - I dunno. I mean I used to teach 6 year old children who didn't speak that that.

It is like she's trying to speak like a TODDLER - and sorry to say this ain't cute in anyone over the age of 5 - and should really be reconsidered if you are 30! Heh.

Maybe I'm too harsh. She's still cute so who knows, maybe she's just working it for the people. *shrug*

Dominique -aka- 美華ちゃん said...

Really? To hear someone talk like that, all I have to do is turn on the T.V. Its just the culture though, no sense in letting it bother you too much,

Anonymous said...

i've tried this in taiwan and it's really nice! soft and smells great too! <3<3<3