Wednesday, 3 February 2010

Shu Uemura Beauty Ambassador

Japanese actress/model Yamada Yu has just been unveiled as the new Shu Uemura Beauty Ambassador. Her first ad campaign is for the revamped UV Under Base Mousse SPF30 PA++. This is the 8th generation of the UV Under Base Mousse, which debuted in 1990. The airy mousse texture was groundbreaking for its time, and made application virtually idiot-proof.

The choice of Yamada Yu is a surprising move for Shu Uemura, which usually uses Caucasian models in its ad campaigns. But perhaps the brand is trying to appeal to a broader mass market in Japan. You can watch a video clip of the Shu Uemura press conference in Tokyo on Youtube but the interviewers were more interested in quizzing her about her love life than about Shu Uemura!


Ahcapp said...

I like Yamada Yu! :)) I like her back in those days when she was still the spokesperson for testimo. I still keep all the testimo promotion flyers. ;p

Haru said...

Hey AhCapp,

I remember that! So every time I see her, I think of you :-) She has super long and slim legs!