Wednesday, 9 July 2008

Sweet Sweets Eye Clear Up

Sweets Sweets is a low-end drugstore Japanese brand that makes some really great products, similar to Canmake, another mass market low-end drugstore brand. Except that unlike Canmake, Sweets Sweets is so low-end that it does not even have an official website! And it is not as widely available as Canmake but it's definitely worth checking out if you chance across it in the stores as it's a great example of the good quality of Japanese makeup brands regardless of whether they are low end and dirt cheap, "masstige" like T'estimo or high end prestige brands. Sweets Sweets can be found at the Ainz Tulpe store in Harajuku and the Matsumoto Kiyoshi drugstore near Isetan in Shinjuku.

I picked up their Eye Clear Up on my recent trip to Tokyo. It's a light yellow cream eyeshadow primer that has an almost identical texture to my former staple, T'estimo's Eye Bright Up Base #1. It comes in a small squeeze tube that can probably last a good six months or more with daily use as you only need a tiny amount each time. It costs only 609yen but performs almost as well as the T'estimo Eye Bright Up Base. When applied, it does not leave any yellow tint and all you see is a bit of glimmer on your lids whereas the T'estimo Eye Bright Up Base had more intense sparkle. Like the T'estimo Eye Bright Up Base, the Sweets Sweets Eye Clear Up helps to enhance the staying power of powder eyeshadows and I found only minimal creasing at the inner corners after several hours of wear. With the Eye Clear Up as a base, my powder eyeshadows apply more true and with greater intensity in just a few simple strokes of the brush.

Overall, I would rate it 4 stars out of 5 since there is still a bit of creasing after several hours. I would also recommend Sweets Sweets Perfect Eyes quads (672yen) which I find to be of better quality than Kiss Prism Gradation Eyes (1680yen). While the packaging is not the most glamorous or exotic, they are simple, functional, very easy to work with and do a great job for the affordable price.

1 comment:

Amelia Yap said...

not sure if anyone is interested
but sweets sweets webbie is here